From flagship stores to shopping centres to high streets and BIDs, Dwel gives every visitor a knowledgeable companion who knows the space, the stores, the offers and the events - turning footfall into engagement, and engagement into data you can act on.
- Helps shoppers find what they're looking for, instantly, without hunting down staff.
- Creates a new channel for brand and tenant storytelling within the space itself.
- Encourages longer, more considered visits - and more reasons to come back.
- Works across an entire centre or store estate from day one, with no hardware to install.
- Surfaces real-time insight into what visitors want and where they get stuck.
How It Works for Retail and High Streets
Visitors scan a QR code or tap a link and talk to a Guide in their phone's browser, with no app to download and no kiosks to install. Dwel models a place as a map of areas, so the Guide can answer in context: where visitors are, what is around them and what is on.
You supply the information, such as store directories, offers, events and tenant stories, and the Guide speaks only from it. If it does not know something, it says so and points the visitor to your team.
From Footfall to Insight
Every conversation shows what visitors want and where they get stuck. Dwel turns that into anonymised, aggregated insight: what people ask, where they ask it and what they cannot find, so you can act on it.
Proven on the High Street
In Camden Town, Dwel powered a voice guide for the high street, helping visitors explore its independent traders, music history and local stories. The case study has the details.
Common Questions
Can it cover a whole shopping centre or store estate?
Yes. Dwel models a place as a map of areas, so a Guide can cover a whole centre, and there is no hardware to install. You can start in one area and expand.
Do visitors need to download an app?
No. Visitors scan a QR code or tap a link and the Guide runs in their phone's browser, with no app to download and no account to create.
How much does it cost?
Start free: create your place, test it in a private preview and get 50 free credits. Then choose a monthly plan of credits, from £250 a month, as your visitor numbers grow. Paid guides, where visitors pay and you keep a share of the revenue, are coming soon. All prices exclude VAT. See our pricing page for the detail.
Keep Exploring
Ask our friendly team what Dwel could do for your place - no pressure, no hard sell.