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AI you can trust
Dwel relies 100% on knowledge you supply and never searches the open web for answers. If it doesn't know, it says so honestly.
Every place has a voice
Find yours with Dwel
Create the conversational companion your visitors can trust in the age of AI.
No hardware, no downloads.
Ready to test in minutes.
Spotlight
The National Gallery
“People who told us they'd normally walk through a room in minutes were stopping, asking questions, looking for longer and engaging on their own terms more deeply.”
Lawrence Chiles, Head of Digital Services, The National Gallery
What's Dwel?
Conversational Visitor Guides
Powered by AI
Dwel is the AI platform that creates and powers your conversational visitor guides. Each guide brings the place's own knowledge and stories to life through an experience that is personal to every visitor, shaped by their surroundings, interests and pace.
Contextual awareness
Our Place Intelligence Engine™ understands its surroundings, powering contextual responses based on the visitor's location and what's around them.
Unrivalled analytics
Discover what your visitors really want via GDPR-compliant analysis of every conversation, mapped to time and place.
Your voice, many languages
Talk to your visitors in their language, with the voice and personality that brings your place's character to life.
Accessible by design
Wide range of physical and neurological accessibility needs supported by a conversational interface that adapts to the user's preferences.
Ready to go
Deploy today as a white-labelled web app with your brand front and centre, not ours.
Live demo
Try Dwel
Welcome to Buckingham Palace! Tap ‘Begin’ below and ask anything you want, e.g. "Where's the best spot to watch the Changing of the Guard?"
Tap and hold the phone screen to speak.
Use the menu to change language, toggle text input or reset the conversation.
Analytics
Visitor intelligence
like never before
Every conversation generates GDPR-compliant anonymous behavioural data, revealing what visitors want and where friction appears, accessible and presentable from your own dashboard.
Measure engagement
Go beyond footfall and dwell time with behaviour, intent and sentiment insights from real conversations.
Identify friction and fix it fast
When visitors repeatedly ask the same question, teams immediately see where content or wayfinding needs improvement.
Anonymised and secure
Insights derived from anonymous data, with privacy-first design and GDPR-compliant handling.
Sectors
Every place
has a voice
Dwel is starting in arts, culture & heritage, but also works for tourism, retail and civic engagement - helping places solve practical challenges and enhance the visitor experience.
Retail
More footfall. Longer dwell time. New media value.
For retail destinations and high streets, Dwel gives visitors a reason to browse longer, discover more, and gives brands a new place to be heard.
Visitor Attractions
Cost-effective storytelling. Controlled by you. Trusted by them.
For museums, galleries and heritage sites, Dwel delivers the personalised, high-quality storytelling visitors expect today, without the production cost of building it yourselves.
Tourism
Local guides. In every pocket. In their language.
For destinations and city centres, Dwel meets every visitor with local knowledge, at the right time, in whatever language they speak.
Civic Engagement
Always-on. Open dialogue. On their terms.
For large public spaces and campuses, Dwel keeps orientation and community services on hand around the clock, in any language, for anyone who asks.
News
All the latest from Dwel
Stories, guides and updates on giving your place a voice.
Culture for All
How Inclusive Design principles are giving conversational AI a leading role at the forefront of accessibility in arts & culture destinations
Audio Guides (1952-2026). May they Rest in Peace.
Museums spent seventy years solving half a problem.
Bringing the High Street back to Life
What AI can do for BIDs and Council Teams.
The Evolution of Place Branding
AI is turning the classic "brand as a person" exercise into a real-time visitor experience.
Get Started
You provide the content
We do everything else
No hardware. No hassle. Ready for testing in minutes.
Live in less than a week.
Step 1
Send us what you already have.
Website, guidebook, floor plan, FAQs, exhibition texts. Whatever exists.
Step 2
We build your place model
Content indexed and verified. Zones mapped. Voice and tone tuned to your brand. You review a sample and tell us what to change.
Step 3
Walk it through on site.
Your team tests Dwel on site. We update to your feedback. You sign off.
Step 4
Go Live.
QR code at the entrance, supplied marketing assets for your channels. Analytics from the start.
Pricing
No upfront fee
Pay as your place performs
Charge visitors a fixed £5.99 and share the revenue, or offer your guide for free.
 Basic |  Pro |  Subscription | |
|---|---|---|---|
| Monthly fee | £0 | £89 | Based on annual visitors |
| Visitor pays | On | On | Off |
| Your revenue share | 55% | 70% | - |
Revenue share is a share of the visitor price after VAT. We cover the card-processing fees, so they never come out of your share.
For our early customers,
three months of Pro, free
Sign up now and we'll give you three months on our Pro tier at no cost - a bigger revenue share and full analytics, on us.
Get in touch
Give your place a voice
in the age of AI
Talk to us about how Dwel can elevate every visitor's experience of your place.
Stay up to date with all the latest updates and offers from Dwel.